The common ride-sharing app Lyft expanded its repertoire in Denver this month by launching a automobile rental assistance, company reps say.

“We’re on a mission to make it less difficult for individuals to get all over devoid of proudly owning a own car, and a nationwide rental auto presenting is an integral component of our transportation vision,” Henry Imber, head of Lyft Rentals claimed in a statement. “Whether heading across the town or throughout the point out, renters have a seamless way to reserve their subsequent rental.”

The pilot Lyft Rentals launched in California late final calendar year, Imber reported, but this summertime the corporation expanded to other metropolitan areas throughout the state, landing in Denver previously in September. Customers can hire vehicles by means of the existing Lyft application, which connects customers to partnering car or truck rental business Sixt.

“Unlike other rental automobile companies, they will decide on the actual car they want prior to pickup,” Imber claimed. “When they arrive they will have a quick pickup, this suggests no paperwork and no extended traces.”

The new support is section of an ongoing shakeup in just the trip-sharing sector. The Denver City Council in August authorised a next year-prolonged pilot method where by folks traveling into Denver International Airport can a lot more easily lease a vehicle and individuals living in Denver can get paid supplemental funds by leasing out theirs. Avail and Turo are the two providers collaborating in those people pilot packages.

Aside from its car or truck ride-sharing solutions, Lyft is 1 of the various businesses that offer electric powered scooter providers in Denver.

It is unlikely Lyft’s newest enterprise will lower much into the significant-identify rental brand names like Hertz or Price range, which are currently struggling, reported Skyler McKinley, director of general public relations and governing administration affairs for AAA Colorado. Instead, the business is probably positioning for the upcoming as personal town inhabitants become a lot less very likely to own their have cars and trucks.